Developing and executing an specific strategy to generate value for the company.
The role of a CEO, General Manager or Leader of an organization can be divided into two parts:
- Manage the operation
- Define, develop and implement the company's strategy
The role of managing the operation is where, metaphorically speaking, it is ensured that the trains are arriving on time to their destination.
In this role, you define objectives for employees and thereby hold them accountable for reaching the desired results. It ensures that products and services are of high quality, and that customers are satisfied. The role of a manager is to take care of the day-to-day operation and continuous improvement.
This obsession with continuous improvement is called Six Sigma methodology, where the focus is to create a more valuable company.
The role of defining, developing and implementing the strategy is reserved for thinking and defining the future of your company.
In this strategic time, new products are designed, new ways to serve customers are contemplated and you focus on where you want to take your business in the coming years.
These hours are spent designing the vision of what your business would look like without worrying about what is happening today.
How much time should I invest in each role if the goal is to grow the company?
To grow the company it will be necessary to make it a more valuable asset, one that can be marketable if desired, and the way to do it, is to gradually increase the time you spend on defining the future strategy of the company and hire someone to handle the day to day operation.
At Sunbelt Central America we use the Value Builder Methodology to help you identify where to start the process of generating value for your company.
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